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Wella Professionals / Color Care
Icy Platinum Hair Dye
Maintain Silver Hair with Ease
Color Depositing Shampoo & Conditioner
Effortlessly wash and condition your hair to maintain a vibrant silver hue. Our formula is specifically designed for silver color maintenance on treated hair.
Brighten Lightened Blonde and Highlights
Perfect for bleached hair and highlights, our Icy Platinum Hair Dye helps create a frosty silver look, reducing unwanted yellow tones on blonde and natural gray hair. It will first address excess yellow before transitioning to silver.
User-Friendly Application
Experience the ease and convenience of a silver dye that's as simple as shampooing and conditioning. No need for mixing or tricky application methods.
Suitable for Blondes and Highlights Only
Not recommended for dark blonde or brown hair. Our dye is specially formulated for lighter hair types to achieve the best results.
Semi-Permanent Direct Dye Shampoos and Conditioners
BondHeal Technology
Our semi-permanent direct dye shampoos and conditioners feature BondHeal technology. This unique formula strengthens the hair bonds while coloring, making your hair stronger with each use.
Cruelty-Free & Vegan
Kind to both your hair and the planet, our products are free from ammonia, peroxide, and do not require mixing. They are also gluten-free, paraben-free, and free from para-phenylenediamine (PPD).
Pro Tips
Custom Shade Mastery
Mix and match our colors to create a shade that perfectly matches your hair. Always test on a few strands first to ensure the desired result.
Proper Application
Apply the product directly where you want the color to appear. Rinse until the water runs clear for optimal results.
Product Varieties
Crafted with care for a healthier, more beautiful mane, each product in our range offers a unique solution to maintain and enhance your silver hair.
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