REDKEN Blondage Purple Conditioner for Blonde Hair

Manufacturer's Take on Purple Toning Haircare Products

Discover Redken's revolutionary Blondage Purple Toning Care for Blonde Hair: a complete system designed to deliver cooler, brighter, and blonder hair while moisturizing and neutralizing brass and unwanted warmth. The advanced formula contains citric acid to strengthen hair and violet pigments to neutralize brassy tones. If you're wondering whether purple shampoo is right for you, our Blondage system is perfect for blonde and highlighted hair types that need to correct brassy and yellow tones.

The Blondage system includes a Purple Shampoo, Purple Conditioner, and a Purple Hair Mask. The Purple Shampoo works to neutralize brassy, yellow tones that can appear in blonde and highlighted hair, while the Purple Conditioner gently moisturizes and tones away brass. The Anti-Brass Purple Hair Mask offers transformative results, delivering a cooler, brighter blonde tone in just 5 minutes!

For those seeking vibrant, shiny, and cool hair color, Redken's Blondage Haircare system is the perfect choice. Formulated with purple pigments, it is specifically designed to counteract yellow undertones for a noticeably cooler blonde result and stronger, brighter hair.

Blondage is recommended for natural or highlighted blondes who want to tone brassiness. The main ingredient in Blondage is purple pigments, which are designed to tone unwanted brassiness in blonde hair. Blondage should be used 2-3 times per week, alternating with Color Extend Magnetics Shampoo and Conditioner.

Redken is also focusing on sustainability, aiming to reduce the amount of material used in packaging and shifting to post-consumer plastic, cardboard, and aluminum. Additionally, 3-in-4 of Redken's haircare products are made in factories using renewable energy.

To further ensure conscious manufacturing, Redken has had 156 products certified by Cradle to Cradle, an independent standard that assesses safety, circularity, and responsibility of materials and products. Redken is also committed to creating LGBTQ+ Safe Spaces and is providing free virtual on-demand education to hairdressers to ensure the hairdressing chair is a welcoming environment for all.

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