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Wella Professionals / Lightening & Blonde Care
Beautifully Blonde Results - Effortless Hair Lightener for Dark Hair - Create vibrant blonde touches, highlights, or full head applications - Seamlessly blends from root to tip - Perfect for both personal and professional use
Restore Moisture and Softness - Infused with keratin and coconut oil for deep hydration and nourishment - Restores softness, shine, volume, and manageability - Enjoy beautifully vibrant hair you’ll love
No Ammonia Smell and No Damage - No heavy ammonia scent - Safely leave your hair hydrated, not dry, brittle, or damaged - Superior choice for safe, worry-free hair lightening
Supports All Unique Hair Types - Compatible with dyed, colored, treated, brunette, black, dark, and African American hair - Easy to mix for smooth, creamy consistency - Ensures even application and superior results
Exceptional Italian Made Quality - Crafted in Italy under strict quality control - Effective, consistent, and quick-acting - Redefines your hair color without harming strands or roots
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